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Nielsen recorded eBay with 14.447 million unique users during October 2007 which rose gradually to a record of 15.841 million unique users last month. That's year-on-year increase of 9.6%, according to Nielsen.

So how can eBay be losing 10% of users in a year in the US, while it gains 9% the UK ? Analyst Jim Clark of Mintel said there's a obvious credit crunch factor: "UK consumers are the most sophisticated in Europe and it makes sense that they are trying to do more online to increase the value of the pound," he said.