VistaPrint

VistaPrint Ltd. just got a makeover - including a new logo and a redesign of its popular e-commerce destinations. The numerous changes are part of the e-retailer’s new global brand strategy. Developed through extensive testing and research, VistaPrint says, the new look and feel is designed to showcase the company’s range of products and services available for small businesses and the home.

The Internet Retailer Online Retail Index which tracks the stocks of 25 online retailers and e-commerce technology vendors, is up 37% for the year, a far better performance than such broader indexes as the NASDAQ (+18% since Jan.1), the Standard & Poor’s 500 Index (+5%) or the Dow Jones Industrial Average (+3%).