publishers

How not to get lost in the world of contextual advertising

October 1, 2009 - 10:00am | Analytics | Articles

With millions of Internet users spending their time and money on the web, contextual advertising appears to be a really attractive alternative to offline marketing. The best thing about contextual advertising is that online ads are placed on the sites with relevant content, so that visitors are more likely to click the ad, buy the product or even become repeat customers. So, how does it all work?

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BOKU expands its international reach attracting more customers

September 2, 2009 - 3:20am | News | Payment systems

As it became known, BOKU has declared new merchants and publishers who have selected BOKU for its convenient, bank-grade payment solution - spanning the social and casual gaming, social networking and application spaces. BOKU`s service enables over 1.8 billion potential consumers to shop online and purchase virtual goods and digital content easily and securely using their mobile phone, the company said.

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