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People are not in a hurry to decline their usual TV habits because of new developments related to the Internet television, revealed the new study. Nielsen conducted a research commissioned by the Cable & Telecommunications Association for Marketing that shows people who watch at least some content from the Web on their TV sets are "cord keepers" rather than "cord cutters."

Apple Inc is negotiating a deal with News Corp, Walt Disney and other media corporations to rent TV shows to viewers for 99 cents through iTunes, according to the sources with the knowledge of the matter. The talks are aimed at allowing viewers to rent network programming off Apple's iTunes store for 48 hours.

Meantime, the sources also report that a number of companies including NBC and CBS do not seem to be too happy about the offering because they believe it would undercut revenue they already earn through iTunes.

Japanese IT firm Fujitsu Ltd announced that it would allow software makers to test their programs on its hardware for free so that they could examine performance. The company hopes such testing would boost sales of its computer servers with an aim to double such sales to about 10 billion yen ($114 million) by the financial year starting next April.

Software developers in turn will be able to promote their products to prospective clients such as manufacturers, a Fujitsu spokeswoman said.