Phorm

Wikipedia became another organization to quit Phorm's controversial targeted advertising technology, reports the Times. Last week Amazon announced that it would stop Phorm’s accessing its web pages to gather data on internet users. Now the Wikimedia Foundation, an owner of Wikipedia, requested all the domains under its control be excluded from scanning by the Phorm Webwise system that allows Internet service providers to trace the behavior of their customers in order to better target their advertising.

On Tuesday a legal action was initiated by the European Commission against the United Kingdom. The EU executive requires British government to change its legislation to fully comply with the European privacy regulations. The action is related to how British Internet service providers used Phorm technology to send subscribers tailor-made advertisements based on websites visited, reports Reuters.