online marketing

GSI Commerce Inc., a provider of e-commerce and interactive marketing solutions, announced Deann Harvey has joined the company as chief sales officer for its Global Marketing Services division. In this newly developed role, Harvey will be responsible for leading the division’s global sales strategy to expand its reach and drive more revenue for clients.

A research published this week by Morningstar analyst Larry Witt claims that Yahoo’s “competitive position is weakening.” According to him Yahoo will be further losing its market share with the pressure on its online advertising business as online marketers are offered more options.

"Although Yahoo remains one of the most popular destinations on the Internet, user growth has slowed as audiences have begun to fragment, akin to the rise of cable networks at the expense of broadcast television," Witt wrote.

A new report from GetResponse shows that many small and medium-sized business (SMB) marketers are increasingly staking on video email, social media and personalization.

The report reveals that more than 80% of the polled plan to use video emails in 2010. Meantime, over 90% of SMB marketers who use video emails report it delivers significant conversion rates.

Context Optional, a social marketing company, has introduced its Social Marketing Suite (SMS), a customizable platform for brands to manage and build their presence on Facebook.

"Brands that have taken social seriously need to find more efficient ways to stay involved in consumer conversations while keeping pages interesting and free of profanity," said Kevin Barenblat, co-founder and CEO, Context Optional.

"Marketers are demanding workflow and analytics solutions for Facebook that are on par with what they use for television, email and search."

 With 1,382% monthly growth, 6 million unique monthly visitors and 55 million monthly visits Twitter is one of the 50 most popular websites worldwide by Alexa's web traffic analysis. While many websites have been seeking to enter at least the top 100 list of Alexa for years Twitter seems to have climbed to upper positions with a pace of young cheerful and self-confident boy.

 On Tuesday November 17 the U.S. Senate Committee on Commerce, Science, and Transportation is holding full committee hearing on Aggressive Sales Tactics on the Internet and their Impact on American Consumers.

 Webloyalty.com, a leading online marketing company, has launched its new gift card program. Through this offering, members of Webloyalty’s popular discount programs can receive a 20 percent savings on the purchase of gift cards from the nation’s leading retailers and e-tailers, restaurants and travel and entertainment companies. 

How do you promote your adult website or affiliate programs? Ad spots, traffic trading, B2B campaigns, offline marketing... One area of advertising that is often overlooked is the press release. They will help you tell your partners and customers about new events taking place within your company and bring in some more eyeballs to your website. So when you are planning your marketing campaign, don't forget to include press-releases in your ad kit.