online advertising

Baidu Inc made a forecast for its revenues for the third quarter, outpacing well ahead Wall Street's expectations as large advertisers increased spending.

A Chinese top search engine has seen a significant growth of its profits as it has focused on online video and e-commerce over the past time.

Seeing large flows of money from big advertising customers in the largest Internet market in the world Baidu posted $252.6 million net profit in the second quarter of 2011.

Google Inc is launching a credit card for advertisers in a move to increase ad spending as the competition in the market is growing.

The card will be offered to select Google’s clients in the US with a competitive interest rate, says Google. The card features ample credit line and no annual fee, and can be used only for paying for search advertising on the search engine website.

The AdWords Business credit card allows businesses to spend more on Google’s search ads when their needs arise.

A new study reveals that some online advertising networks continue tracking Web Users even though the latter use opt-out requests and the networks promised to take into account these requests.

Stanford University's Center for Internet Society reports that 8 members of the Network Advertising Initiative, a cooperative of online marketing and analytics companies, promise to stop tracking people who use the NAI's service to opt out of targeted advertising, but continue to leave tracking cookies on those people's computers.

Twitter will soon allow bigtime advertisers to customize, automate and publish their ads in bulk directly to the website of the microblogging service, as reported by the sources aware of the situation.

Advertisers will be given an application programming interface, or API, to deliver big amounts of ads on Twitter. Access to the API will be rolled out initially as a pilot test for a restricted number of advertisers.

Apple Inc has cut its rates for iAd mobile advertising by as much as 70%. An industry source reported that some major clients of the company left it for competing ad platforms.

Thus, Citigroup and JC Penney who paid $1 million and more to order campaigns on iAd at the platform launch, no longer wish to advertise there, reported Bloomberg. So, now Apple is offering campaigns for as little as $300,000.

American Express is launching a new program to allow its Cardmembers to pay for Facebook Ads by means of Membership Rewards points, the first time in the history rewards are redeemed this way.

With the addition of Membership Rewards points as a payment option, business owners now have a powerful new way to build their businesses through the rapidly growing area of social media advertising.

According to the stats from a recent research Facebook’s US advertising revenue will reach $2.2 billion in 2011 displacing Yahoo Inc.

eMarketer’s report shows that Facebook's U.S. advertising revenue will give it a 17.7 percent share of the market for graphical display ads that appear on websites.

Last year Facebook had 12.2 percent share of the U.S. market.

Tuesday at the D9 conference organized by the blog AllThingsD, Google Executive Chairman Eric Schmidt told that the company tried unsuccessfully to team up with Facebook in a move to tap into the new market.

Schmidt noted that social networking site Facebook had rebuffed its entreaties to do a deal, while acknowledging he had not pushed hard enough to address the rising threat posed by Facebook during his tenure as CEO.

"Three years ago I wrote memos talking about this general problem. I knew that I had to do something and I failed to do it," Schmidt said.

Google’s star is further declining in China after its almost-year ago conflict with the government over censorship and hacking. As Chinese advertisers have continued fleeing from its client base Google not only lost its search market share but slid to the third place in online advertising.

Owen Fletcher reports: "In a breakdown of Chinese online advertising market share, Beijing research firm Analysys International says Alibaba has overtaken Google for second place behind Baidu thanks in large part to its online shopping unit Taobao."

Irina Slutsky wrote in the postings on the AdvertisingAge that YouTube is preparing new ad units that can be skipped by users. The website will roll out a new option called TrueView over the next few weeks which will "give viewers a choice of three different ads to watch. Users can also skip the ad altogether and the advertiser isn't charged."

The new tweak will please both marketers and YouTube viewers. The marketers will have to worry less about annoying people and/or getting ignored, while viewers will be able to decide what sort of experience suits them best.

In spite of the fact that Google was granted the renewal of the license in China it faces now other problems like leaving of its advertising partners. According to Wang Xing report the two of Google's authorized advertising agents have ended their relationships with the corporation.

Wang Xing said that Universal Internet Media and the Xi'an Weihua Network were two out of only 25 authorized advertising agents, and they were also "the major advertising agents for Google in East and Northwest China."

US trade body the Interactive Advertising Bureau (IAB) made a statement that online advertising methods as well as its terminology need to be standardized so as to help advertisers and publishers better manage the advertising process and achieve maximum efficiency. The IAB has released a set of guidelines for advertising networks and exchanges following which they will be able to more effectively conduct their advertising online.

Leah Yamshon from the PCWorld Magazine wrote a piece where she tried to provide detailed answer to the question whether those nice-looking faces Facebook users see in the "Hot Girls Want to Meet You" advertising are real users of the social network or just images used by advertisers.

According to a new report by the Ponemon Institute titled "Economic Impact of Privacy on Online Behavioral Advertising," the increasing number of advertisers are declining the use of online behavioral advertising (OBA) model which is caused mostly by the concerns over consumers’ privacy.

While 70% o the companies in the report agree that behaviorally targeted advertising has significantly increased marketing and sales performance, still most of them have limited their online ad budgets over privacy concerns.

According to a new report from the Internet Advertising Bureau and PricewaterhouseCoopers the Internet advertising industry in the United States show signs of recovery with revenues having reached a record quarterly high of $6.3 billion in Q4 of 2009. The figure is a 2.6% increase against the previous year and a 14% increase over the previous quarter.

Most of the advertising spend comes to search and display advertising. 47% of the revenues came from search advertising which is about a record quarterly high of $6.3 billion