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Advertisers and marketers who want to bring back consumers who didn’t make a purchase while visiting their websites are recommended to use remarketing strategy. WebProNews was talking to Daniel Yomtobian, CEO of Advertise.com, which offers its own remarketing services, about the efficiency of the approach.

Google is legally fighting with illicit pharmacy dealers that market medicines on its ad network. Google hopes that apart from pursuing the violators its move also serves as a deterrent against other illegal medicine peddlers.

Google has struggled with the problem for years, Michael Zwibelman, a Google litigation counsel, said in a blog post.

According to the polls conducted by Mashable and Washington Post many users are against censorship introduced by Craigslist on its Adult Section. A survey at Mashable shows 71 percent of the respondents voted no to the question "Should Craigslist's Adult Services be censored?" Meanwhile, the Washington Post asked its readers, "Do you agree with Craigslist's decision?" to block access to its Adult Services section. Fifty-two percent of them said no.

Google published the results of its recent survey where it polled consumers about becoming friends/fans of brands on Facebook. The survey found that about half of Facebook users actually do "friend" brands, with 55% friending zero brands.

According to Google the top reason for consumers to friend brands is the possibility of discounts (25%). Brands might like the second reason even better though - to show others they support the brand (18%).

Microsoft Advertising has launched a new offering to allow Internet users find best deals in their areas through online circulars which resemble those that fall out of newspapers, as the company notes. The online circulars were launched by Microsoft as part of MSN Local Edition. As long as the website is geo-targeted only location relevant ads will be shown to visitors.

eBay announced that starting August 4th it will be removing AdCommerce placements on eBay.com and eBay.ca. It will continue to offer the service in Europe and Australia. The program allowed eBay sellers to buy pay-per-click ads on search result pages linking to their eBay stores and listings.

Three men were accused by the US District Court in Chicago of running an operation that used fraudulent ads into installing over $100m worth of bogus anti-virus software. The 57-page indictment names Shaileshkumar P. Jain, 40, a US citizen who is believed to be living in Ukraine; James Reno, 26, of Amelia, Ohio; and Bjorn Daniel Sundin, 31, a Swedish citizen.

Talking to BBC News the CEO of Yahoo Inc Carol Bartz said: "Google is going to have a problem because Google is only known for search. It is only half our business; it's 99.9% of their business. They've got to find other things to do."

Bartz made the comments when asked if Yahoo's sprawling network of sites and services had a defined brand image.

Talking further she noted: "Google has to grow a company the size of Yahoo every year to be interesting."

According to a new report from the Internet Advertising Bureau and PricewaterhouseCoopers the Internet advertising industry in the United States show signs of recovery with revenues having reached a record quarterly high of $6.3 billion in Q4 of 2009. The figure is a 2.6% increase against the previous year and a 14% increase over the previous quarter.

Most of the advertising spend comes to search and display advertising. 47% of the revenues came from search advertising which is about a record quarterly high of $6.3 billion

Google AdSense publishers now have an opportunity to filter unlimited number of categories from their sites. In total AdSense has 11 categories and now users can filter as many of them as they want. Previously, users could only filter up to 8 of the 11 categories, which include cosmetic procedures and surgery, dating, drugs and supplements, get rich quick, politics, religion, ringtones and downloadables, sexual and reproductive health, sexually suggestive, video games, and weight loss.

As Google is negotiating its status with the Chinese government and is supposedly determined to leave the country 27 of Google's Chinese ad partners wrote a letter asking the Internet giant to explain and detail its position in China. They said that their businesses are hit by the situation around the search engine company and they want to know whether and how they will be compensated if the company decides to exit after all.

Last week Ars Technica, the technology news and analysis site, conducted a research to show that the impact of blocking online ads on the websites revenue is significant. Nowadays it is very popular among Internet subscribers to use a number of plug-ins in their web browsers in order to prevent unwanted advertisement in Flash format from appearing when they surf their favorite websites.

Following the sample set by Digg, which launched Digg Ads last year, a microblogging company Twitter is now testing an ad platform that is supposed to launch next month. According to Twitter's head of product management and monetization, Anamitra Banerji, ads on the website will be "relevant and useful, so the user doesn't think of it as an ad."

The strategy comes to advertising those things "what people are already talking about" which according to some experts will unlikely benefit less known brands.

While you may think that typo is just a mistake that makes you erase the entered word in the search engine query bar and lose several seconds, such typos may bring millions of dollars to search engines, Google in particular.

Benjamin Edelman and Tyler Moore have estimated that they make the search giant $497 million per year.

Edelman and Moore have published a conjoint work titled "Measuring Typosquatting Perpetrators and Funders." They note: "According to our analysis, 57% of typo sites include Google pay-per-click ads."

A number of anti-trust cases hit Google in Germany where two publisher groups, a mapping firm and a Microsoft-owned ad firm are launching legal actions against the company.

Germany's Federation of Newspaper Publishers and Association of German Magazine Publishers are determined to dispute the search engine’s right to show big portions of their news articles without payment.