Nasscom

PayByCash, a subsidiary of PlaySpan, Inc. has is now available to 170 million India Internet users in over 20,000 retail locations where they can pay with PayByCash for games and other online goods and services. It’s imperative that merchants allow payment via non-credit-card methods when accepting payments from most countries and India is no exception. Extremely low credit card penetration in India makes accepting non-card payments an absolute must for merchants seeking to tap its huge and growing ecommerce market.