Mintel Comperemedia

75% of Americans feel the need to upgrade their financial knowledge

October 14, 2009 - 8:13am | Figures | News

According to Mintel Comperemedia’s study results, about 75% of adults are planning to come back to school this fall, aiming to increase their financial know-how in terms of the current economic recession.

Meantime, 32% have already done this, while 43% intends to learn more about financial topics in the future.

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Credit card companies try to restore profitability offering more premium cards

September 10, 2009 - 3:30am | News | Plastic cards

Change in direct marketing strategy a good sign for credit card industry

If you’re an affluent American, chances are you’ve seen more premium credit card offers in your mailbox recently. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports credit card issuers are advertising more premium credit cards in an effort to attract the best customers.

issuers | Mintel Comperemedia | premium credit cards | profitability | spending habits

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Credit card issuers take action

December 24, 2008 - 5:51am | News | Plastic cards

Mintel Comperemedia stated that many credit card issuers are using direct mail in order to communicate big changes in account terms, conditions and fees.

Company states that many credit card issuers have been changing their conditions in order to reduce total risk. As examples to the situation the company brings such facts as: closing consumer accounts that have been inactive; and decreasing credit lines on active cards.

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