marketing

Google Inc is launching a credit card for advertisers in a move to increase ad spending as the competition in the market is growing.

The card will be offered to select Google’s clients in the US with a competitive interest rate, says Google. The card features ample credit line and no annual fee, and can be used only for paying for search advertising on the search engine website.

The AdWords Business credit card allows businesses to spend more on Google’s search ads when their needs arise.

People are not very happy about the marketing on the social media, according to a new research from ExactTarget and CoTweet. 91% of consumers have discarded at least one brand on Facebook, email or Twitter because they found it boring or irrelevant.

“Consumers remain willing to engage with marketers via the inbox, Facebook and Twitter,” said Jeff Rohrs, principal of ExactTarget’s Marketing Research and Education Group.

According to a new research from ForeSee Results traditional marketing tools bring a better return on investment (ROI) for retailers than social media. The study revealed that social media mainly influence only 5% of visitors to retail websites.

Meantime, the research says that more traditional marketing strategies like promotional emails (19%), search engine results (8%), and Internet advertising (7%), influence more visits to retail websites.

Businesses now can make more fortunes on using Facebook Places. A social application developer Fan Appz announced the integration of its platform with the Facebook location based service. The company said that the integration would give businesses "a powerful and easy way to create highly relevant offers based on a customer's offline activities."

Six companies are charged by New York Attorney General Andrew Cuomo to pay $10.1 million of fines and restitution after hundreds of thousands of consumers were tricked into joining discount clubs that carried hidden fees.

Affinion Group Inc and its Trilegiant unit will pay $8 million, including $5 million for a fund to reimburse defrauded customers and $3 million of fines and fees, Cuomo said.

According to a new report by the Ponemon Institute titled "Economic Impact of Privacy on Online Behavioral Advertising," the increasing number of advertisers are declining the use of online behavioral advertising (OBA) model which is caused mostly by the concerns over consumers’ privacy.

While 70% o the companies in the report agree that behaviorally targeted advertising has significantly increased marketing and sales performance, still most of them have limited their online ad budgets over privacy concerns.

GSI Commerce Inc., a provider of -commerce and interactive marketing solutions, have entered into an agreement with Tumi, international brand of travel, business and lifestyle accessories, to provide it with comprehensive operational and strategic services, including e-commerce technology, customer care and marketing services.

 The economy is not only impacting shoppers, it’s affecting online retailers, too. According to results of Shop.org’s eHoliday Study, conducted by BIGresearch, shoppers will see changes in retail marketing and promotions this holiday season in response to economic uncertainty.