issuers

Change in direct marketing strategy a good sign for credit card industry 

If you’re an affluent American, chances are you’ve seen more premium credit card offers in your mailbox recently. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports credit card issuers are advertising more premium credit cards in an effort to attract the best customers. 

1 out of every 2 consumers that are presented the PaySecure PIN-pad are choosing to pay with PIN debit instead of credit.

A new white paper, released by Acculynk, details preliminary pilot results of its Internet PIN debit payment method, PaySecure. The paper, entitled "PaySecure: Tracking to Become a Leading Online Payment Method" discusses consumer usage of the product to date, including the fact that 56-60% of consumers that are presented the PaySecure PIN-pad proceed with PIN entry and successfully submit their PIN.