Hollywood

Amazon.com is entering the movie industry with the launch of its own Amazon Studios that will use the Internet as the source for the fresh movies on the screen. The Internet movie studio will allow writers to upload screenplays to its website where the global Internet audience can read them and offer feedback, or producers/directors can use them to make test movies. Besides, authors can also upload the test movies which should be at least 70 minutes length.

As it became known, Saturday the Motion Picture Association of America web site, MPAA.org, was attacked by pirates enraged by an escalation in anti-piracy efforts.

The web sites of the lobbying arm of the major Hollywood studios and AiPlex Software, a company the MPAA hired to target sites where piracy was rampant, were brought down for much of the day.

As reported by the Financial Times, YouTube video-sharing website is accelerating its negotiations with Hollywood movie makers over a global pay-as-you-go video service that could be launched by the end of the year.

According to the sources familiar with the matter the new service will likely be first launched in the United States, followed by other countries over time.

Google and YouTube "talked about how many people they could steer to this ... it's a huge number," the newspaper quoted an executive with knowledge of the plans as saying.

Groundswell Productions and producer John Morris bought the movie rights to Ken Auletta’s 2009 book Googled: The End of the World As We Know It, according to Hollywood.com. They will use the book as the blueprint for a feature film that tells the story of Google founders Sergey Brin and Larry Page and the fast rise of the juggernaut web business that made them billionaires.

Hollywood is getting more optimistic about its future revenues after a period of losses suffered due to copyright infringement and pirated content downloaded by the so-called Napster generation. The optimism comes from the new trends set by a younger community of users who show willingness to pay for digital content.