Global Consumers and Convergence survey

Consumers appreciated m-banking, but still not ready to pay for it, KPMG found

July 13, 2009 - 4:22am | News | Mobile finances
Consumers appreciated m-banking, but still not ready to pay for it, KPMG found

According to the third annual Global Consumers and Convergence survey, conducted by KPMG among over 4,000 consumers from 19 countries world wide, in spite of the fact that almost 60% of the consumers globally responded e-banking is very important for them, they are not ready to pay for it. 

The results of the certain research revealed some surprising regional differences and draws a clear picture to banks of consumers' future expectations.


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