GfK NOP and Limbo

According to Deloitte, SMS texting features are more used by millennials (14-25 years old generation) – 86% of respondents are likely to use SMS.

According to GfK NOP and Limbo (now Brightkite), 83% of 18-to-24-year-olds and 85% of 25-to-34-year-olds are using SMS features of their mobile phone. The figures are significantly higher than texting data for all ages, which showed an average of 61% of mobile phone users.