Firethorn

Firethorn, a subsidiary of Qualcomm, announced that American Apparel has subscribed to its upcoming SWAGG mobile service. SWAGG was developed by Firethorn to allow customers to purchase, personalize and exchange gift cards directly from a mobile device. SWAGG will also provide consumers mobile access to account information, special offers and loyalty programs.

Firethorn Holdings, LLC, a Qualcomm company, has announced the expansion of its mobile banking platform to enable consumers to manage their checking, savings and credit card accounts with more than 3,700 US financial institutions by using a single mobile solution.

Citi has announced the end of its three year mobile money test with Obopay and also abandons any continuation of relationship with with m-banking supplier Firethorn.

The US largest bank has heavily financed mobile banking and payments in recent years partnering with mFoundry and contactless specialist Vivotech as well as Obopay and Firethorn.

Citi, which has also invested in Obopay, says the test has now ended and the results are being evaluated.

Firethorn, a mobile financial solutions provider based in Atlanta, conducted a study showed that U.S. consumers are ready to dive further into mobile financial services, beyond m-banking.

 CashEdge and Firethorn have announced a strategic relationship to bring to market an integrated mobile person-to-person (P2P) payments solution integrating CashEdge's POPmoney P2P payments service with Firethorn's Mobile Wallet solution. According to the companies, "the integrated mobile P2P solution will enable financial institutions to offer their customers the ability to send electronic payments using CashEdge's POPmoney from within their Firethorn mobile banking application, by simply using the email address or mobile phone number of the recipient.