BuzzMetrics

Web site creation service Wetpaint has launched a measurement system TV Fandex that tracks the level of "fan engagement" of popular TV shows on Facebook, Twitter, Google, and Webpaint's own network of 1.5 million user-created fan sites.

Although there are existing ways to measure a brand's online popularity, including BuzzMetrics from Nielsen, the parent company of The Hollywood Reporter, the TV Fandex is the first system created specifically around providing comparison of TV series interest among social media networks.