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An ecommerce giant eBay is looking for more acquisitions to tap into the image recognition and augmented reality market as it is significantly losing to its rival Amazon.

Amazon.com has already adopted image recognition which allows users to shot an object with their camera or phone and send image to the website and find a match in the online store and buy it within seconds.

 Sales of digital goods such as virtual objects and currency used in online games are taking off with consumers. Unfortunately for their vendors, they are increasingly popular with cyber criminals, too.

Merchants that sell digital goods lost 1.9% of all revenue to fraud in 2009, compared with a 1.1% fraud rate for companies that sell physical goods online, according to CyberSource Corp., which processes credit cards for online merchants.