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Alibaba.com in EMEA brand push

July 3, 2009 - 4:00pm | Ecommerce-checked | News
Alibaba.com in EMEA brand push

E-commerce company Alibaba.com has appointed Truly London to spearhead a major campaign across Europe, the Middle East and Africa in a bid to boost its brand awareness. Truly was appointed following a three-way pitch with other undisclosed agencies. It forms part of Alibaba.com’s $30m (£18.3m) year-long global marketing investment.
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Alibaba.com | brand campaign | e-commerce | EMEA | Truly London
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