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Twitter will soon allow bigtime advertisers to customize, automate and publish their ads in bulk directly to the website of the microblogging service, as reported by the sources aware of the situation.

Advertisers will be given an application programming interface, or API, to deliver big amounts of ads on Twitter. Access to the API will be rolled out initially as a pilot test for a restricted number of advertisers.

US trade body the Interactive Advertising Bureau (IAB) made a statement that online advertising methods as well as its terminology need to be standardized so as to help advertisers and publishers better manage the advertising process and achieve maximum efficiency. The IAB has released a set of guidelines for advertising networks and exchanges following which they will be able to more effectively conduct their advertising online.

According to the Wall Street Journal last report, Facebook has been providing advertisers with the data they can use to discover users' names and locations, despite terms of its privacy policy.

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