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Your ad rank on Yahoo! and Bing will be the same, Microsoft

July 2, 2010 - 7:07am | News | Other themes

Thursday, Microsoft published some FAQ's and their respective answers in an update on its Search Alliance with Yahoo.

One question Microsoft took on was that of ad positioning between the two search engines. As said Microsoft's representative Carolyn Miller "Your ad rank on Yahoo! and Bing search engine results pages will be the same."

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E*Trade is sued by an actress Lindsay Lohan

March 10, 2010 - 10:43am | Law aspects | News

Online brokerage company E*Trade is being sued by an actress Lindsay Lohan over its "milkaholic" baby in a recent TV commercial from the online broker. The actress seeks damages of $100 million alleging that the commercial is based on her.

The commercial features a baby explaining to his girlfriend via a Web cam that he failed to call her the previous night because he was managing his portfolio on the firm's site.

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People who use plug-ins to block online ads and Flash banners ruin the Internet

March 9, 2010 - 9:27am | Analytics | News

Last week Ars Technica, the technology news and analysis site, conducted a research to show that the impact of blocking online ads on the websites revenue is significant. Nowadays it is very popular among Internet subscribers to use a number of plug-ins in their web browsers in order to prevent unwanted advertisement in Flash format from appearing when they surf their favorite websites.

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BofA to spend $10m for advertising Merrill Lynch, the brand remains

June 15, 2009 - 7:50am | Investment industry | News

Bank of America unveiled its plans to launch a $10m print and online advertising campaign in the US this week, boosting its recently purchased Merrill Lynch division, which consists of global commercial, corporate and investment banking businesses, as well as capital markets operations.

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YouTube seems unprofitable for Google

April 8, 2009 - 4:05am | News | Other themes

New details were unveiled about Google’s problems with its online music business. According to Credit Suisse's Spencer Wang, YouTube will lose parent Google $470 million this year as it can't generate rewarding revenue from advertising. Against revenue of $240.9 million this year, Wang estimates bandwidth costs are £360.4 million and royalties $252.9 million, reported the Register.

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Appeals Court revives litigation against Google

April 7, 2009 - 6:47am | Law aspects | News

On Friday the U.S. Court of Appeals for the Second Circuit in New York ruled that Rescuecom's litigation against Google should be considered and the latter should defend a trademark lawsuit by Rescuecom Corp over advertisements related to keyword searches. Earlier the case against Google was dismissed by a U.S. District Court.

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Government cannot deal with Web 2.0

April 6, 2009 - 8:21am | News | Other themes

When uber-Googler Andrew McLaughlin first joined the Barack Obama Transition Team into its Technology Innovation and Government Reform (TIGR) group, he wanted to "bring Web 2.0 to Washington." However, it turns out the situation is much harder than he had expected.

Web 2.0 was supposed to grant technological power to the government. Moreover, the change would be defined as eliminating complicated and expensive tasks and simplifying them.

advertisement | online services | software | technology | web 2.0

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Which of online marketing tactics influences customers more?

March 26, 2009 - 2:26am | Figures | News

Lightspeed Research and the Internet Advertising Bureau conducted a study that determined which of online marketing strategies are better perceived by the consumers. The survey found that younger groups of Internet subscribers prefer advertisements which offer money-saving deals, entertainment and exclusive information. Meantime, older users said they favor relevant and useful ads.

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Baidu’s profits growth is slowing down

February 19, 2009 - 9:09am | News | Other themes

Baidu, the leading Chinese search engine for websites, audio files, and images reported its profits growth is slowing down because of the Regulatory issues and China's rapid economic decline. Baidu, which controls two-thirds of China's search market, can always count on the continued growth of China's Internet population, which surpassed the U.S. last year to become the largest in the world.

advertisement | Baidu | China | economic decline | Reuters

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TV’s popularity leaves Internet’s on the second position

January 21, 2009 - 4:51am | Analytics | News

Television appears to be a leader in purchasing decision influence in five major markets (US, UK, Japan, Germany and Brazil), leaving the second position even for Internet as well traditional media: magazines, newspapers and radio. That was shown by the Deloitte market study in September and October 2008.

Television dominate despite the fact that majority of consumers in all this five countries say their computers were used more for entertainment than their TVs.

advertisement | eMarketer | internet | radio | TV

-3 points

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