Ad spending

Google Inc is launching a credit card for advertisers in a move to increase ad spending as the competition in the market is growing.

The card will be offered to select Google’s clients in the US with a competitive interest rate, says Google. The card features ample credit line and no annual fee, and can be used only for paying for search advertising on the search engine website.

The AdWords Business credit card allows businesses to spend more on Google’s search ads when their needs arise.

According to fresh forecasts made Monday US advertising spending is expected to increase by 3.1% this year supported by cable television, online video and mobile marketing.

Interpublic Group’s Magnaglobal said that now corporations are more confident about launching big branding and product campaigns.

Magnaglogal says that the forecasted 3.1% rise this year is nearly identical to the 2010 growth rate.

According to the latest report of eMarketer research group this year US mobile ad spending will be up 79% to reach $743 million. That growth will slow somewhat to still-dramatic double-digit rates as spending hits over $1.1 billion in 2011 and more than $2.5 billion by 2014. 
 

According to a new statistics from SearchIgnite the spending in the paid search market continued to grow in the United States with a 5.8% increase reported on a year-over-year basis in the third quarter. The spending rose by 4.9% in July, 5.8% in August and 6.7% in September.

The most spending growth fell upon Bing search which saw a 21% increase year-over-year, with market share gains of 6.4 percent in Q3 (up from 6.2% in Q2). Yahoo declined 10% over Q3 with market share falling to 13.4 percent from 15.4 percent in Q2.

2009 will end with major shifts in social network advertising spending. Facebook, at 350 million users worldwide, is the premier destination for marketers in the US and many worldwide markets. It will surpass its former rival, MySpace, in ad revenues in 2010, when marketers worldwide will spend $605 million on Facebook versus $385 million on MySpace.