If you don’t use your gift card, you may exchange it for virtual currency

Customers now can convert their unused gift card money into virtual currency units at thousands of top online games. Plastic Jungle and Offerpal Media have partnered to allow exchange gift cards for purchasing power within online games, virtual worlds and social networks, tapping the estimated $30 billion unredeemed gift card economy.

“Plastic Jungle excels at helping people exchange gift cards for whatever it is they really want,” said George Garrick, CEO of Offerpal Media. “Our collaboration brings social gamers yet another way to access virtual currency on the games, applications, and sites they love.”

“Plastic Jungle frees trapped money in the form of unspent gift cards and allows it to start moving again,” said Gary Briggs, CEO of Plastic Jungle. “Working with Offerpal, a leader in virtual currency monetization, further taps the unredeemed gift card economy for the benefit of game developers and social publishers and their consumers. We are excited to provide a useful solution for millions of passionate, engaged, and motivated social gamers and the gift cards they have tucked away in their sock drawers.”