34% increase recorded in the attempted click fraud rate!

A new report from Anchor Intelligence showed that in the first quarter of 2010 the volume of the average attempted click fraud rate jumped from 25.7% recorded in Q1 2009 to 29.2% in Q1 2010 which is a 34% increase on a year-over-year basis.

Anchor Intelligence says that the current rate of the attempted click fraud likely reflects a dramatic growth in botnet scale and volume around the globe.

The report reveals that the highest attempted click fraud rates were recorded in Vietnam (35.4%), Australia (35.2%), and the U.S.  (35%). Most of this came from high velocity botnet traffic and coordinated click fraud rings.