BOKU mobile payments service helps GCASH extend its reach

A Filipino mobile operator Globe Telecom is partnering with BOKU via its wholly owned mobile commerce subsidiary G-Xchange (GXI) in a move to expand acceptance of the Globe GCASH service on an international level. Under the partnership BOKU platform becomes accessible to a large base of Globe’s GCASH subscribers.

The partnership with BOKU means that GCASH may extend its reach to a global community of more than 1,000 BOKU merchant partners and a mobile payments community that covers over 190 carriers worldwide, allowing its users to purchase virtual goods from any merchant in the BOKU global merchant network.

“This partnership is a perfect meeting of two companies’ visions for the way to pay in the future” said Mark Britto, CEO of BOKU. “This is a great model for mobile payments, enabling carriers to reach global merchants through BOKU’s network, expanding capabilities for online and physical purchases, while driving increased carrier revenues and reducing subscriber churn.”