Youngsters in France are going to have their own Visa card

[img_assist|nid=7931|title=|desc=|link=none|align=left|width=100|height=63]Young customers in France aged 12-17 years are to use the Cart Jump co-branded prepaid Visa card. The product is being introduced by French telecommunications service provider Orange in partnership with French bank BNP Paribas.
With Cart Jump parents will be able to better manage their children’s funds which are put on the card via the cartjump.com website. Every time Orange consumers use the card they get rewards points. Using these points customers may have discounts to the operator’s Zap Zone online service.

Besides, users may play an online game called jumptothenextlevel.com. The game is accessible to only registered website users who have the requested Jump reward points. Upon achieving a number of 15,000 points (‘jumpies’) a user who passed multiple levels of the game is invited to enter the ‘Jump Store’ and register for a prize lottery. The promotion ends on 15 July.

Cart Jump card is the first French-based co-branded Visa card. The interdiction regarding the launch of co-branded cards in France was lifted last year in November.

This year Orange and BNP Paribass are going to issue one more co-branded Visa credit card called Steel intended for adults. The card is to be introduced under the cooperation with the Cetelem branch of BNP Paribas. Customers will be offered a fidelity program.