Ultimate popularity of Ultimate Game Card™

[img_assist|nid=8913|title=|desc=|link=none|align=left|width=100|height=67]Ultimate Game Card™, a unique prepaid gift card developed and supported by PayByCash®, a subsidiary of PlaySpan, Inc. proved to be PayByCash’s top payment method in the United States. More than 50%of all US PayByCash transactions are now made using Ultimate Game Card.

The unique feature of Ultimate Game Card is that it can be used for payments at any online multiplayer game that integrates PayByCash into its payment system. Many merchants today issue co-branded Ultimate Game Cards which are available in more than 16,000 major retail outlets in the US which will be extended to 20,000 during the holiday season. The card can be purchased at $10 or $20 value.

“It gets more and more difficult for individual games to effectively distribute their own pre-paid cards to a wide enough market,” commented Kevin Higgins, PayByCash president. “The up-front expense can run hundreds of thousands of dollars to cover a market the size of the United States. It can take six months or more to execute, and store shelf space is becoming increasingly limited. Ultimate Game Card’s distribution is already in place; it has great brand recognition by gamers and those buying gifts for them, and demand is strong. The fact that it supports all PayByCash game merchants makes our Ultimate Game Card stand out in a retail market that is saturated with less versatile pre-paid cards.”