The Best Credit Card in India

May 26, 2008 - 7:51am | News | Plastic cards |
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[img_assist|nid=7708|title=|desc=|link=none|align=left|width=100|height=75]SBI Card, a joint venture between State Bank of India and GE Money, and one of the largest Credit Card issuers in the country with over 3.2 million credit card holders, has won the Gold Award as India's most trusted brand in the Credit Card category in the Reader's Digest Trusted Brand 2008 Survey. Having set new benchmarks in the credit card industry in India, SBI Card has won many prestigious awards in the past- Rated among the top 2 in Business World survey on Customer Loyalty, 2007 and CNBC Awaaz Consumer Awards, 2007; the latest being the Reader's Digest Trusted Brand Gold Award in 2008.

Reader's Digest Asia Trusted Brands Survey was launched in 1999 and has been carried out annually for the past ten years. The survey identifies which brands appeal most to affluent Asian consumers. Achieving Trusted Brand status is a genuine recognition of consumers' approval. The survey reflects consumers' choice of their most trusted and favorite brands among the thousands available in the market. The Nielsen Company carries out this survey for Reader's Digest. This survey was conducted in Asia across 8 markets and 43 categories. 1000 responses were analyzed, reflecting the preferences of the top 50% of adult consumers, by income, in each of the 8 markets, including India.

Commenting on this achievement, Mr. Nirupam Sahay, Chief Marketing Officer, SBI Card, said, "It is a great honor for SBI Card to receive this recognition.  We would like to thank our valued customers who voted for us. SBI Card is mission-inspired to "make life simple" for its customers through convenient and customized services'. We have spared no efforts to understand our customers, and tried not only to meet their expectations, but go beyond them."

In 2007, SBI Card ventured into the premium card segment with launch of the SBI Platinum Card, providing unparalleled Travel & Lifestyle benefits to its customers. SBI Card has a wide range of other credit cards such as Silver & More, Gold & More, Tata Card, Hero Honda SBI Card, SBI Railway Card, LG SBI Card, SBI Lifestyle Card, SBI Social Card, and SBI Vishal Mega Mart Card. This unmatched range of SBI Cards and co-branded cards has been widely appreciated and accepted by Indian cardholders.

SBI Card provides its cardholders with innumerable benefits and conveniences such as Fuel Freedom (Zero% Fuel surcharge), a unique feature that enables SBI Card holders to get a waiver of the 2.5% surcharge on fuel purchase at any petrol pump across India . For making payments easy, SBI Card introduced 8 innovative easy payment options to its customers such as Paycash, SBI Card Drop Box, SBI ATM, Online SBI, Electronic Clearing System, Visa Money Transfer, Pay Net and Anytime Payment System.  

Source http://www.moneycontrol.com/india/news/pressnews/sbi-card-voted-as-india%E2%80%99s-most-trusted-brand/19/30/339715




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