People are ready for mobile wallets

March 17, 2008 - 3:13pm | author: Marianna | |


  Gradually mobile transactions put people more and more at-ease.  A new survey by Harris Interactive revealed that 16% of mobile phone owners use banking mobile services. 35% are open to start checking account balances and transferring funds using their mobile devices. About 25% of mobile phone users who has mobile access to the Internet utilize their phones to conduct purchases online and use their credit cards.

One in five of the surveyed responded that some day they would like to see their phones as "mobile wallets" with the charges appearing on the mobile phone bill. Around 10% would agree to use their phones for wire transfers and stock trading. In spite of all the willingness and interest in mobile e-commerce, about 66% of the respondents are concerned about the security of mobile transactions. Many fear that sensitive financial information transmitted wirelessly can become subjected to fraud and scams.

"Today's mobile devices are the springboard for a whole raft of services, with huge pent-up demand for mobile commerce capabilities," said Joseph Porus, vice president, Harris Interactive. "If security concerns can be quelled, the sky's the limit with consumer acceptance of mobile banking and purchase transactions. It's a very intriguing prospect for the near future, considering how people have already embraced a variety of mobile technologies beyond simple phone communications."

                                                      Marianna, reporter of Ecommerce Journal



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