Online business community to order of HSBC

California-based LiveWorld social media marketing agency was selected by the UK largest financial institution HSBC to develop and operate a social networking application designed specifically for start-up companies in the UK.

Earlier this year a new Business Network, the bank's online community for start-ups was introduced under the team-work of LiveWorld and communications agency Mindshare.

The social network integrated with HSBC's Knowledge Centre Web site allows start-up companies to network and form relationships with each other, as well as apply for the expertise and support of HSBC's business specialists across the UK.

This business network based on LiveWorld's Community Center platform and moderation services supports profiles for businesses and individuals, blogs, photo albums, video, podcasts, topical message forums, showcase galleries and many other features.