New career for PayPal PR director

[img_assist|nid=7860|title=|desc=|link=none|align=left|width=100|height=100]Cristina Hoole, a European director of PR and marketing at PayPal, is being hired by a business network LinkedIn. This action is said to be a part of an expansion drive.

In PayPal Cristina Hoole was responsible for establishing the brand as a byword for online payments.
The task of Hoole in the new place is to position LinkedIn as 'the professional network of choice in Europe'.

In addition she will be responsible for overseeing the work of the networking site's retained agency, Chameleon PR, who took on the account after Bite was dropped because of its conflict with the client Facebook.

Before working at PayPal Hoole was the head of retail and consumer PR at Visa Europe.