New card - “especially for Qatar”

American Express Middle East and Doha Bank have proudly announced the launch of their first joint creature - premium co-branded card designated especially for Qatar residents - Doha Bank Gold American Express Card. As it is assumed the new card would offer a widely-spread  range of travel and shopping benefits to perfection the luxurious lifestyles of those who deserve prestigious payment options, personalized customer-service, and day-to-day value and rewards. The new plastic was elaborated exclusively for the Qatar market.

"We explore strategic alliances with superior business partners that share our dedication to customer service and outstanding business economics, and are delighted to have found a perfect match in Doha Bank. Their exemplary success, focus on innovation, high-quality service tradition and robust growth strategy were deciding factors in introducing the unique co-branded Card," said  Trevor Stokes, American Express Middle East and North Africa chief executive officer

Doha Bank Gold American Express Card, probably, the unique plastic that was created for an isolated market. There is one question that tickles - if this luxury card would be "prestigiously protected" from the great variety of the online fraud? Hardly... than welcome on a board...

Natalia, reporter of Ecommerce Journal