More Chinese prefer booking tickets online

In the first quarter of 2008 internet booking system hosted and customized by Amadeus for Air China achieved a 52 percent growth rate.

The system allows customers to navigate in their native language, local currency and conversion rates.

“I believe our leadership position in China is due to our ability to provide international reach, leading functionality as well as our proven record as technology partner to airlines. We are proud to partner with Air China and help them continue to deliver significant growth. We supply them with e-commerce solutions and are committed to develop our business even further in the region” said David Brett, President, Amadeus Asia Pacific.

“Amadeus has the financial strength and focus to maintain unrivalled booking engine technology, allowing us to remain competitive. We can clearly see an impact on our results for the past few months, with a growth rate of our online bookings of over 50% during the first quarter this year” said Lui Dong Air China Director, E-commerce. “We look forward to continue working with Amadeus, to provide an excellent customer experience to all of our online bookers”