Mobile gift cards service from Mocapay

This week Smart Transaction Systems (STS) chose Mocapay, a leader in mobile marketing and payments as a mobile marketing and payment platform to mobilize STS’s card-based payment systems. Mocapay’s mobile marketing and payment platform enables real-time mobile payments, promotions and loyalty at the point of sale. A pilot of a conjoint program will be launched by Mocapay and STS this year.

With Mocapay any issuer can enable any consumer to simply and securely transact at any point of sale with any mobile device using any tender type over any connectivity type - this includes SMS, WAP, Downloadable APP and transmission via NFC. Besides, users can receive targeted marketing messages from their favorite retailers.

The partnership with Mocapay will allow STS to offer existing gift card holders the ability to access their gift card funds, transact, generate loyalty points and receive targeted promotions from their favorite retailers using any of the 250 million mobile phones in the US. It will be the first mobile gift card in the US that has transaction capability at the point of sale.