Maestro Advance Registration Program, a new approach of MasterCard

[img_assist|nid=10965|title=|desc=|link=none|align=left|width=100|height=60]MasterCard has announced a new program - Maestro Advance Registration Program™, which will make the transactions using Maestro® debit cards quicker and more convenient. Also it was announced about the increasing of the locations accepting Maestro debit cards will be accepted. 

To date, all e-commerce purchases on Maestro cards leverage MasterCard® SecureCode™ authentication to ensure the highest security for payment card transactions. The Maestro Advance Registration Program™ enables select online merchants to accept Maestro cards for e-commerce transactions by using SecureCode™ to enroll the customer during the first transaction. Subsequent purchases the same customer makes at the merchant web site using the same Maestro account can now be processed without MasterCard SecureCode authentication, making repeat buying both convenient and fast, says the press release. 

“With the new Maestro Advance Registration program, the whole e-commerce payments landscape will change, facilitating consumer access to online purchases using debit cards. Issuers are looking differently at e-commerce and are ready to activate Maestro cards in new environments to innovate, differentiate and create new value for their customers. And retailers are confident in accepting online payments from customers around the world using Maestro-branded debit cards, one of the most secure global payment card solutions available today,” commented Luke Olbrich, Vice President, MasterCard Europe Debit.