Juniper Research predicts mobile transactions growth

August 6, 2008 - 6:35am | Figures | News |
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mobile payment Mobile payments as forecasted by a research agency will be used by 2.1 billion customers to pay for digital goods downloaded to their cellular phones by 2013. Digital goods include music (ringtones and full tracks), tickets, TV, user-generated content, infotainment and games – in fact any content bought by phone and delivered to the phone.

Juniper Research conducted a region by region study that suggests that there is a substantial growth potential not only for mobile payment systems, software, support and consultancy services vendors, but also for mobile operators to increase their ARPU as transaction frequencies accelerate.

The report predicts that by 2013 at least 2 transactions per month will be implemented by users to pay for digital goods, about 50% of all mobile phone users will have purchased digital goods with their handset at least once and over half of the total goods gross transaction market value will be made up by the two leading regions (Western Europe and Far East & China).





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