Increasing customer base of TrialPay

10 million users with more than 5,000 premier merchants entered the client base of TrialPay within just two years.

The company officials state that the willingness of customers to pay using their system is ascribed to the promotion allowing shoppers to get 2 items when they pay for one. The figures cited by the processor show that every month they have 18 million visitors and 40,000 new users join the system daily.

Merchants cooperating with TrialPay work in various industries including online games, publishing, retail and subscription services. It is especially due to software publishers TrialPay gained popularity as more computer users expect software to be free or included in computer purchases. TrialPay reports that the free version of Lavasoft's tremendously popular anti-spyware title Ad-Aware has been downloaded more than a quarter of a billion times.

With the help of TrialPay Lavasoft can sell more than 5,000 additional units per month as customers are allowed to transact with the brand of their choice. Hundreds of thousands of dollars are made through their partnership and besides Lavasoft acquires loyal customers.

"TrialPay provides the power of choice and the benefit of a free product to turn more browsers into buyers for our merchant partners," said Alex Rampell, TrialPay's CEO. "More than 10 million users have learned that they can get a free product with every purchase through TrialPay, and in our current economy, this unique benefit helps sellers and shoppers alike."