Going forth with mobile platform Visa starts new programs

[img_assist|nid=7085|title=|desc=|link=none|align=left|width=100|height=63] Four new programs are being launched by Visa in its quest for making mobile commerce a global reality. At the moment there is more than a dozen pilot and commercial programs enabled by the Visa mobile platform around the world. The list will be continued by two commercial mobile payments programs, in Brazil and Korea, along with two mobile offers and transaction notification pilots in the United States.

With Visa mobile platform Visa’s bank and wireless carrier partners are enabled to develop, test and offer innovative mobile services around payments to this growing market segment.

Increasing number of consumers in both developed and emerging markets who adopt mobile devices prompts Visa’s investment in its mobile platform. Worldwide reports show that there are nearly 3.5 billion mobile devices across the globe with the greatest growth coming from developing countries. With the increase of the users and improvement of mobile phones consumers begin considering these devices to be more than just communication tools which creates best environment for them to play a central role in commerce.

Creating its mobile platform Visa strives to provide the scale, flexibility, and security of its global payment network to benefit at one time consumers, merchants and issuers when delivering payment and value-added mobile services.