Fuel limits - the subject of a wide speculation

[img_assist|nid=8145|title=|desc=|link=none|align=left|width=100|height=85] As it was advised earlier that customers who have large vehicles will be limited to only $75 per transaction when paying for filling up at the pump with their credit card.

Jim Brown, president of Oklahoma 7-Eleven states that his company made a decision to keep to a specified $75 limit in the effort to escape being liable for customers who may have insufficient funds or to guard against fraudulent transactions. Responsibility is assumed by the credit card issuer in case a customer keeps to the $75 limit but the merchant is liable for anything beyond that.

"We don't set the limits arbitrarily,” Brown said. "We set them by the guidelines imposed by the credit card companies.”
Brown said allowing the use of credit cards costs the merchants money, but by staying in line with the credit card companies, he is trying to keep costs down for consumers.

The manager of public and government affairs for QuikTrip stores in Tulsa, Mike Thornbrugh, advised that the area stores were about to take the risk of being liable and set their shut-off limit at $100 instead of $75.

"We're going to take care of our customers because we are not going to inconvenience our customer,” Thornbrugh said. "By setting the lower rate, you irritate and cause inconvenience to the customer.”