France is the leader of online banking

comScore, Inc. has published a report in which it has stated the current situation in online banking sector. According to the research France has the best indices and is one of the most developed markets in the world. There are 32.2 million Internet users in France and 14.8 million of them have visited at least one online banking site in August. That is 28% more than last year.  

Of the 37 global markets individually-reported by comScore, France ranked number four in penetration of online banking, with 46 percent of French Internet users accessing online banking sites in August 2008, ranking behind only Canada (64 percent), the Netherlands (51 percent) and Sweden (47 percent).French Internet users also exhibited high frequency in accessing online banking sites, with an average of 6 usage days and 7 online banking visits per visitor in August, says press release on Trading Markets.

"Online banking is clearly an important business sector in France, with one of the highest adoption rates in Europe.""In today's current global economic climate, consumers will undoubtedly be seeking greater accessibility and control over their personal finances - a service which is provided by the immediacy of Internet banking. But with competition in the online banking sector in France already fierce, marketers need to understand the online behaviours of these consumers to ensure that they meet their needs online, and ultimately capitalise upon the growing popularity of the sector," said Herve Le Jouan, Managing Director, comScore Europe.