E-commerce platform for online trading

May 15, 2008 - 3:45am | News | Other themes |
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[img_assist|nid=7437|title=|desc=|link=none|align=left|width=74|height=100]Molson, Canada's oldest brewer acquired iCongo's Business-to-Consumer Retail E-Commerce Platform to introduce its online shop-window http://www.shopmolson.com/. On the site customers can view and chose favorite goods of different brands like Molson Signature, Molson Canadian, Molson Dry, Molson Export, Coors Light, Pilsner and Rickard's.

"In the B2C business, speed equals sales," says Irwin Kramer, President and Chief Executive Officer at iCongo. "Our E-Commerce Retail Platform on shopmolson.com ensures that the customer's shopping experience is not only quick and painless but enjoyable, which leads to larger orders."
The iCongo Retail E-Commerce Platform perfectly suits Molson's specialized multi-brand e-commerce requirements.

"Our customers expect the same great Molson experience at all times, whether it be on-premise, at retail or online," stated Ross Buchanan, Director, Digital & Relationship Marketing at Molson. "iCongo's tailored e-commerce system provides an effortless and enjoyable shopping experience for all, which helps us extend and strengthen the Molson brand online."




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