Digital River promotes Shure production

A known provider of global e-commerce solutions Digital River made an agreement with Shure dealing with manufacturing of microphones, earphones and audio electronics. Having designed and launched a new online store on shure.com, Digital River now supports the marketing and sales of Shure's products throughout the USA.

Under the agreement Digital River undertakes to provide the end-to-end e-commerce services. So, for example, for a new store the giant Digital River is working on online store orders, physical product fulfillment, fraud prevention screening, 24X7 customer service and also on online marketing tools for Shure.

"We are in business to help our clients navigate and manage the complexities involved in running their e-commerce operations. Leading electronics manufacturers like Shure continue to rely on our global e-commerce expertise and comprehensive solution to create seamless online shopping experiences for their customers and help grow their businesses," said Don Peterson, Senior Vice-President of global client development for Digital River.

"We selected Digital River as our e-commerce partner because of its global experience and demonstrated success working in online markets. The company's scalable systems and e-marketing expertise and services not only met our technology requirements, but also will provide an important foundation for driving future growth for our business," continued Mark Karnes, executive director of global marketing for Shure company.