Credit card product offered for Woolworths customers

Woolworths supermarket giant entered into the financial services sector with its new Woolworths Everyday Money credit card that was designed in cooperation with HSBC and MasterCard.

The new card allows customers to make purchases and earn shopping cards which can be used to pay for items at the range of stores in the group's retail outlets.

"Our wide-reaching customer base is the ideal target market for the credit card as we already transact with them every day,'' said Michael Luscombe, Chief executive. "We are in the business of providing customers with the essential goods and services they need for their everyday lives.”

"Our financial services offering will be an extension of that proposition,'' he added.