Citi’s financial products through convenient retail locations

A strategic alliance was arranged by Citi and Green Dot aimed to provide Citi-issued general purpose gift cards and reloadable prepaid debit cards to consumers. Besides, Citi is planning to allow its retail business partners to offer co-branded versions of these prepaid products to their customers.

In cooperation with Green Dot Citi will provide a great number of underserved consumers with more accessible prepaid financial solutions. Citi will issue prepaid MasterCard and Visa debit cards co-branded with Citi and/or its retail partners. Customers will be able to use both the gift cards and the prepaid debit cards for purchases from everywhere MasterCard and Visa debit cards are accepted.

Citi’s new prepaid debit card products will be tailored for reloading with the Green Dot MoneyPak®, the leading product for reloading cash onto prepaid cards, at tens of thousands of retailer locations, and by direct deposit.

“We are very proud to be working with Citi. They are a terrific organization with great retail partnerships. Citi and Green Dot share a common mission to provide core financial products and services to consumers through convenient retail locations. By combining the power of both companies, these important financial products and services will be more broadly accessible nationwide,” said Steve Streit, CEO and founder of Green Dot Corporation states.