Banking possibilities instruction campaign for Hispanics

New Spanish-language campaign, Hacia Adelante was started lately by Bank of America to make a demonstration of what opportunities the bank offer to Hispanic customers to achieve a better financial future for themselves and their families.

The initiative to conduct the campaign is based on the findings of a study commissioned by Bank of America. The study shows that:

• 24% of the Hispanics polled have no confidence in their financial management skills:

• 24% confessed they would like to have a better understanding of all the products and services a bank has to offer, nearly 40 percent more than non-Hispanic respondents:

• 25% said they would like to talk with their bank about how best to meet their financial goals, 80% more than non-Hispanic respondents.

Earlier American Banker Association reported that nearly two thirds (62%) of Hispanic consumers (more than double non-Hispanic respondents) are unaware that the Federal Deposit Insurance Corporate (FDIC) insures their bank deposits up to $100,000.

the advertisement campaign will cover such issues as FDIC insurance, free check cards with photograph, Total Security Protection(R) package to protect against unauthorized transactions, Online Banking in Spanish-language for money transfers and 24/7 account management, and access to more than 6,100 banking centers and more than 18,000 bilingual ATMs.