Avangate and TrialPay offer a new approach to business

At the recent Software Industry Conference Avangate, a provider for electronic software distribution and reseller management has announced the integration of TrialPay into its e-commerce platform. This integration will allow the shoppers to pay for the chosen software directly through Avangate using various methods. TrialPay enables the online shoppers to get the software they want, for free, by purchasing or trying something else from one of their favorite brands.

"Customers are so accustomed to getting free software through OEM deals, new computer purchases and free or basic editions that they are much less willing to pay for software directly. TrialPay and Avangate have partnered to ensure that the Avangate cart remains best-in-breed by offering customers compelling ways to complete their transactions, which in turn earn software publishers significantly more revenue from their current traffic," said Alex Rampell, CEO of TrialPay.

The use of TrialPayery is profitable for everyone. The scheme of work is pretty easy: the shoppers provide their products for free to those customers who buy some thing from blue-chip advertisers (offering various services, such as sending presents or some rental services). The value of the software provided for free is paid fully by the advertisers. This situation is beneficial as everybody is pleased: shoppers get a free product, merchants earn more revenue and advertisers acquire new customers.

"Our partnership with TrialPay empowers software companies with the latest payment option available, helping them adapt to the rapidly changing online landscape and significantly increase sales from their current traffic and customer base. TrialPay provides customers with compelling ways to complete their purchases, and we are happy to add this unique tool to our e-commerce platform," said Carmen Sebe, CEO of Avangate.