Twitter opens door to automatic flood of immense ads

Twitter will soon allow bigtime advertisers to customize, automate and publish their ads in bulk directly to the website of the microblogging service, as reported by the sources aware of the situation.

Advertisers will be given an application programming interface, or API, to deliver big amounts of ads on Twitter. Access to the API will be rolled out initially as a pilot test for a restricted number of advertisers.

It is widely expected that the move would attract a great number of marketing agencies who prefer to use specialized software tools to deliver ads on websites like Google and Facebook.

"It would increase the opportunity for advertisers to participate in that marketplace. Right now you've got to talk to a salesperson" to run an ad on Twitter, said one of the sources, who wished to remain anonymous because details of the new service are confidential.

Meantime, the move might also damage Twitter’s popularity if large volumes of ads would come to the pages irrelevantly irritating thus users.