Consumers name Verizon the Brand of the Year

Consumer named Verizon the mobile network of the year for the second consecutive year according to the stats given by Harris Interactive.

“Since the change in the portability of phone numbers, switching mobile phones and mobile networks is significantly easier,” said Jeni Lee Chapman, Executive Vice President of Brand and Communications Consulting with Harris Interactive.

“Verizon’s strong brand equity can have a large impact when consumers have a choice.”

Due to good familiarity and a significant improvement made over last year Motorola was at the top of the mobile phones category followed by HTC and Sony Ericsson. Nokia was fourth and Apple ranked fifth.

“Apple may have the market cornered on technology enthusiasts, but Motorola satisfies a much wider audience,” said Ms. Chapman.

“There is still a large audience of consumers that aren’t interested in a smartphone running their life, and Apple doesn’t have a product to meet that need.”