Fiserv enables financial institution to offer better reward programs

Fiserv Inc, a global provider of financial services technology solutions, has partnered with Cardlytics, a provider of transaction marketing, to provide its merchants with merchant-funded rewards through Corillian Online, an integrated banking, payment and personal financial management solution used by millions of consumers nationwide.

The partnership allows Fiserv to provide financial institutions with a solution that integrates targeted reward offers into the daily banking experience. Customers can redeem rewards, typically as “cash back”, by clicking on an offer within their transaction history and then spending at the designated merchant using their financial institution-issued debit, credit or prepaid card.

“Our partnership with Cardlytics allows our financial institution clients to leverage existing transaction data to deliver highly relevant offers that benefit consumers,” said Erich Litch, president, Digital Channels, Fiserv. “Consumers can opt-out or opt-in to the service anytime, so it’s another way we are putting them in the driver’s seat of their own digital banking experience.”