LinkedIn launches online newspaper LinkedIn Today

An Internet social network for professionals LinkedIn is launching its own newspaper that will include articles being shared by the members. The social networking website announced that it creates a customized online newspaper from what the 90 million users are reading online.

Dubbed LinkedIn Today the new service will display excerpts of the most popular articles in various industries, in a move that the company hopes will spur users to interact more on its website.

According to LinkedIn, more than one million messages are shared by members of the network every day.

"There are quite a few of our members who are already doing it," said LinkedIn product head Deep Nishar, about users sharing content on the site. "And there will be more members definitely as a result of seeing the manifestation of what happens when you share and interact with your network."

Using the new service LinkedIn members will be able to create separate news pages for up to 22 industries of interest, including the Internet and Healthcare. Articles will appear in LinkedIn Today based upon how often they have been shared by members of LinkedIn.

The service also will include articles that are shared on Twitter by LinkedIn members who have linked their Twitter and LinkedIn accounts together.